Valuation and selection of specific
opportunities to pursue depends on a clear and detailed delineation of
a compelling value proposition. With a tangible description of the
new offering, discussions can focus on the specific merits, costs,
feasibility and issues of the proposed solution, enabling selection,
business modeling and customer feedback.
Describing potential solutions and customer value propositions in
sufficient detail to obtain actionable feedback informs decision making on
a number of fronts. A detailed description advances thinking about
technical and market feasibility, cost and pricing, as well as market
Understanding the underlying economic impact of a proposed new
offering gives key insight into its feasibility. Our approach is
to model both client and customer economics as well as to understand
financial effects for other relevant parties. Since complete
information is not always available, our method notes assumptions early, and
then details the activities required to increase confidence in these
assumptions as the process progresses.
Having a tangible description, picture or prototype of a new
offering early in the process can be extremely valuable. The
level and quality of discussion of an offering's merits, feasibility,
and costs is raised substantially when there is a concrete embodiment
of the concept. With our rapid prototyping approach, we develop a
tangible "straw man" prototype early in the process and elicit comments
and suggestions to iteratively improve the concept.