While a simple conceptual description may serve in early development
stages, more detailed and tangible descriptions increase the ability to
receive actionable feedback as employees, partners and customers react
to a more concrete proposition. With this approach, feedback is
more specific and will serve to enhance and sharpen the proposition and
Taking a new proposition to real customers provides invaluable
insight in a number of areas. This approach enables a company to
gauge interest, understand barriers to adoption and collaborate with the
decision makers that will potentially purchase its new offering.
Business Plan Development
The business plan is both an organizational and communications tool
for moving concept development forward. The structure of the plan
ensures that all aspects from concept through launch and stewardship are
considered. Further, its detail allows clear and concise
communication of the concept, its financial potential, related risks and
plans for implementation.
A realistic model of the financial impacts of a new offering is an
important component of business plans and funding requests as it
projects whether the effort will be worthwhile. Our iterative
approach to financial modeling allows for the enhancement of initial
models as the development process provides new information by testing
and revising assumptions.
Plan for Delivery
Implementation of new offerings is complex and multi-dimensional.
Developing a detailed plan that includes timelines and milestones for
each of these dimensions is critical to success. Further, plans
that link actions and spending provide a higher degree of control as
well as early warning of deviations from plan.
Requests for Funding
Often a formal request for funding from internal or external sources
is a required step in the development of new offerings. Here we
provide both request development assistance and external perspective,
anticipating questions and concerns of management and other funding