Market Mapping and Sizing
Describing market composition, segmentation and key players and
high-level economics in an intuitive and visual manner provides a quick
overview of a market space and whether growth opportunities may exist.
Value Chain Analysis
Diagramming the value chain with emphasis on economics, drivers and
key players shows who's making money in a selected market
space, and where.
Industries and market spaces are continuously transforming with new
technologies, entrants, regulation and customer requirements.
Understanding the big picture with input from participants from all
points in the value chain provides an informed backdrop for decision
Understanding the activities, tools and techniques used by potential
customers helps to identify unmet needs, integration issues and potential value
propositions. This activity also identifies the pain-points in a
process, elucidating needed solutions and components. By
recognizing the critical unmet needs and translating them into
solutions, companies can achieve significant growth.
Customer Needs Assessment
Understanding what customers are asking for both explicitly and
implicitly is an important component of meeting their needs.
Translating those needs into tangible requirements is the beginning of
value proposition development.
Client Capabilities Assessment
The identification of opportunities is not in itself sufficient for achieving
growth. An examination of existing and evolving competencies and
connections is key to evaluating risks and identifying partnership needs.
As companies move into adjacent market spaces they will encounter
new competitors with different economics, competencies and motivations.
Understanding who these competitors are and how they may react is
critical to strategic planning.
Initial Idea Development
The goal of opportunity discovery is to identify unmet needs and
translate them into initial value propositions with sufficient
specificity to begin to model form, economics and market receptiveness.
Idea development provides a set of value propositions and approaches to
meeting unmet needs that can then be evaluated in depth; selecting the
more compelling options for further development, and optimizing