To prepare for implementation, requirements must contain enough
detail to enable development resources to construct, and for production
resources to deliver the offering. These requirements are built
upon the initial value propositions developed earlier, adding the appropriate
level of focus for
development and production audiences.
Often all the components of a new solution are not available "in-house",
and additional technology must be licensed or acquired.
Identifying and procuring suitable technology on reasonable terms is a
critical element of delivery. Further, acquired or licensed
technology must fit within the solution's longer-term technology roadmap.
Partner / Channel Selection
As companies extend into adjacent spaces they sometimes lack all the
competencies needed to successfully deliver their solution. In
these cases, partnering can be utilized to fill in technical, marketing,
distribution or other gaps. Selecting the right partner and the
right terms can have a significant effect on the success of new
Effective use of branding can enhance an offering's appeal, raise
its price point, and speed its adoption. Developing a logical brand
architecture and strategy can be a key element in properly
positioning an offering in the marketplace.
Business Model Development
Sometimes new offerings require new business models to be
successful. Exploring, modeling, and testing these models prior to
launch increase the chances for success.